Don’t Get on the Scale

I’m a fan of Seth Godin, one of the first Internet marketers, and his daily blog; sometimes it’s a page, sometimes only one or two sentences. His messages deal with all aspects of business and marketing, but sometimes, he uses examples from everyday life. Here’s one that’s brutal but honest:

Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.

Metrics dictate what . . .

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